Andrea Marchiotto
"Ille discessit; ego somno solutus sum" [Cicero]
Andrea Marchiotto
. New Business Models & Disruptive Innovation
. Corporate Venturing & Entrepreneurship
. Design Future Portfolio for eCommerce
. Consumer/Customer Obsession
. Amazon Eco-system
Why Personalization Is Here To Stay
My thoughts on one of the most powerful concepts in e-commerce.
Interview by Savant Events.
My Purpose
Discover my true purpose.
I am a creative mind and I like to create things from scratch. My purpose in life is to take care of my little creations and see them grow and scale.
As a professional business leader, my experiences at tech companies like Yahoo and Amazon, and at CPGs like Unilever and Philips, helped and still help me to realize the importance of the test-and-learn approach and working with a clear purpose in mind.
Learnings from failures are key to secure a brighter future for us and the future generations to come.
"You have the rare and pretty unique ability to combine a think big strategic perspective, with a more hands on - get your hands dirty approach." [Keith Higgins, EVP eCommerce @ Unilever]
Summary
Know my history, current challenges and future objectives.
Who I Am. I was born in Verona (Italy) and am living in Rotterdam (The Netherlands). I speak three languages fluently: Italian (mother tongue), English, and Spanish (C1 advanced professional business level).
I am a Senior eCommerce leader and Content Marketing expert with more than fifteen years of experience in eCom, currently working as Venture Leader in the Grooming and Beauty space at Philips. I am also a project leader and coordinator who set many milestones, such as the launch of the Made in Italy project and the development of Mobile Merchandising on Amazon.it, when it was still in start-up mode.
What I Am Looking For. I have the objective of becoming an antifragile leader with a growth mindset, an advocate of the lean start-up methodology, an ambassador for companies toward digital, and an evangelist of spatial and decentralized technologies of Web3.
My purpose is to drive meaningful businesses and share my knowledge, expertise, business acumen, and my personal way to face daily challenges.
Medium Publications
Find my articles about eCommerce, new business models, lean start-up methodologies and my passions.
Recent Positions
My roles
Philips
Director - Global Venture Leader DTC Subscriptions & Web3 Memberships, Grooming & Beauty
Apr. 2020 – Present
In this role, I lead an agile team of digital experts and drive the direct-to-consumer digital transformation in bringing recurring revenue business models to life.
Unilever
Senior Global eCommerce Manager - Head of Foods Division
Jan 2018 – Mar. 2020
As the first e-commerce dedicated role integrated into the category, in this role I expanded my capabilities and broadening my scope, driving the digital eCommerce strategy across Foods Retail brands and supporting the global and local markets and eCom teams in launching initiatives to achieve Unilever's growth targets.
My job was three-fold: (1) define and roll-out the global strategy; (2) build brilliant brand experiences through digital content optimization across markets; (3) lead new revenue streams projects across the globe.
Unilever
Senior Global Direct-to-Consumer eCommerce Co-Creation Manager @ Hatchouse - Head of Foods Division
Sept 2016 – Dec 2017
The co-creation manager role acted as the business expert representing disruptive and new business models in the innovation process. This key role required influencing skills that could manage up and down across a diverse group of stakeholders.
Main activities and responsibilities:
Top five milestones and achievements:
My Skills
Things I've picked up over the years. Sharing a few...
eCommerce & Online Shopping
Online Content Management
Business Strategy
Executional Excellence
Top leadership principle: Insist on the Highest Standards
Lean Start-up methodologies
Community Management
Social Media env. creation for Live Nation
User & Customer Experience
at Yahoo and Amazon
Online Merchandising
at Campagnolo, Kelkoo, Amazon
Copy writing and Web editing
DTC Acquisition Assessment
Direct-to-Consumer Business Modeling
DTC at the Hatchouse
Online Events Management
Deals program at Amazon
Past Relevant Work Experiences
Highlighting here only the most relevant ones.
Find all my past work experiences in my resume or on my personal LinkedIN page.
Amazon
Country Deals & Events Manager, Italy and Spain
Jul 2015 - Aug 2016
This was both a Senior Project and Marketing management role.
The Deals & Events Manager is responsible for the organization and ongoing optimization of our daily deals and deal events such as Prime Day (PD), Black Friday (BF) and Cyber Monday (CM) as well as the continuous initiation of new customer-oriented deal events and their implementation on Amazon.xx websites.
Key achievements:
Main activities and responsibilities:
Amazon
Cross Site, Deals & Events Manager, Italy
Jan 2014 - Jun 2015
This was both a Content, Merchandising and Project Management role.
Main activities and responsibilities:
- As the Deals Manager, I developed the Deals platform in Italy and coordinated several teams of Retail and Marketplace to realize great deals for our customers through our set of widgets
Milestones:
- As the Cross site & Events manager, I planned and executed cross site events, coordinating the Italian Site merchandising and Brand Specialists community, composed by more than 50 talented professionals
Milestones:
- As Customer experience manager, I was in charge of Item Data Quality (IDQ) improvements and the development of the Mobile experience, by testing, planning, creating, measuring merchandising campaigns
Milestones:
- As a People manager, I managed one resource, focusing on the development of his skill set.
Amazon experience
At Amazon, I ranked as one of the top trainers in EU and thanks to the knowledge acquired over the years, I became a reference point to many employees on matters like online merchandising, newsletter, catalog management, content management systems, guidelines, user and customer experience.
Young entrepreneurs
I provided coaching and mentoring support externally as well, specifically to a young entrepreneur who has the objective to create a digital start-up for social media like Spotify and Instagram, who is finalizing his master thesis at the Erasmus School of Management of Rotterdam.
Shadowing coaches
I was part of a 12 week Corporate Accelerator last year (Startup Bootcamp), plus I have attended a Masterclass on Lean methodologies and this allowed me to work closely with coaches and mentors who were giving advice to corporate teams and Sr. Leadership
Recommendations
Read what others think of me.
Jinél Fourie
Production Manager and Event Organizer at Savant Events, Nordics
Savvy, professional, and knowledgeable: the perfect combination of an ideal chairperson, and exactly the combination that Andrea has! Andrea joined us as our chairperson for our first Savant eCommerce conference in the Nordics, and he was nothing short of fantastic! With his knowledge in e-commerce and all things digital, coupled with his Italian charm and sense of humor, Andrea was an excellent chairperson who guided the day seamlessly and kept smiles on everyone's dials. Andrea was a pleasure to work with and would be an asset to any event!
Orlane Bar
Event Organizer at Meda Conferences, Tel Aviv, Israel
Thank you for taking part in GO eCommerce 2018, Israel's biggest eCom event. It was a great pleasure having you as a keynote speaker. Your keynote was undoubtedly mind opening, meaningful and sweeping! We are still receiving positive feedback from attendees who enjoyed it and learned from it. We would love to cooperate again in the future!
Luke Bennecker
Senior Product Manager Deals & Events WW at Amazon HQ, Seattle, Washington, U.S.A.
Andrea was known for his thorough attention to detail and unwavering passion for customers at Amazon. He can always be counted on to ask the difficult questions and raised the bar for quality, standards, and thinking strategically.
On a personal level, Andrea brings humor and fun to the office. He is hard driving and passionate while also building solid relationships with his coworkers.
Rob Beckmeyer
Senior Software Developer Manager Deals & Events WW at Amazon HQ, Seattle, Washington, U.S.A.
Andrea has helped us significantly improve the program over that time, driving exceptional growth during our major events such as Prime Day and Cyber Monday. Andrea isn't afraid to dive deep into the data to understand customer behavior, and he leverages this information to propose insightful solutions and features that have positively impacted Deal & Event programs worldwide. Andrea proposed an innovative new customer facing concept and we are currently collaborating on the design. It is a truly disruptive idea and will help us further enhance the customer experience, increasing engagement and growth.
Andrea Vellucci
Sales Force Manager at Sony Computer Entertainment, Italy
Andrea has helped us significantly improve the program over that time, driving exceptional growth during our major events such as Prime Day and Cyber Monday. Andrea isn't afraid to dive deep into the data to understand customer behavior, and he leverages this information to propose insightful solutions and features that have positively impacted Deal & Event programs worldwide. Andrea proposed an innovative new customer facing concept and we are currently collaborating on the design. It is a truly disruptive idea and will help us further enhance the customer experience, increasing engagement and growth.
Stefan Seghers
Director Roularta Digital & General Manager Storesquare, Belgium
When launching Amazon.it, human capital is key to a successful launch. When Andrea joined our small 'start-up' team as site merchandiser I was impressed by how quickly he was able to capture the information related to the rather complex Amazon environment.
On top of that, he was able to structure the job and keep clear priorities which is not always very easy during the hectic and sometimes chaotic launch mode.
My Certifications
Check out my most recent certifications.
(Re)-invent your business model with the Odyssey 3.14 approach
HEC Executive Education, Paris, February 2017
This course gives access to Odyssey 3.14 - an original approach developed to help invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas from HEC Executive Education and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students. In the course, you learn about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent any business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching. Over 100 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and are used to inspire to develop new, innovative business model. At the end of the course, the attendee is be able to:
2017 Unilever Accelerator Program
Innoleaps @ Start-up Bootcamp, Amsterdam, March to June 2017
Innoleaps help large companies scale the agile mind, skill, and toolset within the entire organization based on the "Lean Transformation Framework". Which:
Events & Conferences
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Three Bullet Points is an experiment. How does it work?
Contact Me!
Fear not! I am available for talking seriously about business, but always with a smile.
Copyright 2018